Blackswan se met au régime «De Champagne»

Le Cygne Noir a été choisi par la société Cornu SA– productrice des célèbres apéritifs et biscuits à l’ellipse jaune – pour redéfinir son positionnement et l’accompagner dans son changement de nom de marque ainsi que d’identité visuelle.

Naming, univers de marque, logotype, packaging, et autres gourmandises, c’est avec un grand appétit que les deux partenaires ont d’ores et déjà entamé leur premier paquet d’amuse-bouches, notamment en épiçant le projet des compétences stratégiques et des insights consommateurs de la société ZenithOptimedia, sise à Nyon.

Une collaboration qui trouvera son apogée en 2012 avec la sortie, dans les rayons des distributeurs internationaux (plus d’une vingtaine de pays sont concernés), d’une nouvelle marque à déguster sans modération. Alors… Champagne !

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